Direct Sales Success Kit

Table of Contents

Getting Started

    Chapter 1 - Goal Setting
    Setting the Goal
    Breaking it Down
    Keeping them Handy
    Making Plans
    Being Realistic
    Taking Action
    Bonus Tips From the Experts

    Chapter 2 - Organization & Time Management
    Why It's Important
    Learning to Delegate & How
    Setting Business Hours
    Organizing Your Office
    Grouping Like Activities
    Writing It Down
    Multi-Tasking
    To-Do Lists
    Planning for Tomorrow
    Learning to Say No
    Organizing Your Computer
    Develop a Marketing Calendar
    Preparing for Tax Time
    Business Journal

    Chapter 3 - Stepping Outside Your Comfort Zone
    The Fear of Selling
    Finding the Source
    Don't Take it Personally
    Focusing On the Positive
    Trying Another Way
    It's All in the Attitude
    You Are What You Think
    Excuses Excuses
    Open Your Mouth & Speak
    Be Prepared

Taking Your Business Offline


    Chapter 4 - Offline Events
    Locating Events
    Getting the Feel
    Reserving a Table
    Taking Stock
    During the Show

    Chapter 5 - Offline Drawings & Contests
    Creating Box & Forms
    Holding the Contest
    The Money is in the Follow Up
    Getting Creative
    Group Contest - Another Twist

    Chapter 6 - Catalog Shows
    Setting a Time Frame
    Hostess Goals
    Guest List
    Order Forms
    Additional Rewards
    Informing Your Hostess
    Checking In
    Delivering the Merchandise
    Things Not to Forget

    Chapter 7 - Home Parties
    Hostess Coaching
    Recruiting Hostesses Keeping the Flow
    Before the Guests Arrive
    Greeting the Guests
    The Ice Breaker
    Lead Boxes/Drawings
    The Presentation
    Finishing up Guest Orders
    Ending the Show
    Home Parties with a Twist
    Bonus Tips From the Experts

    Chapter 8 - Other Offline Promotions
    Advertising with Your Car
    Open House
    Networking in Your Community - Getting Involved
    Local Fundraisers
    Team Sponsoring
    New Mom Packs - Welcome Wagons
    Sizzle Cards
    Filler Exchanges
    Frequent Buyer Cards
    Customer Welcome Packages

    Doing Business Online

    Chapter 9 - Using Personal Websites
    Description
    Purpose
    Benefits
    How to Get Started

    Chapter 10 - Using Newsletters
    Purpose of a Newsletter
    How to Start Your Newsletter
    Building Your Newsletter List

    Chapter 11 - Online Advertising
    Why You Need to Advertise
    Types of Advertising
    What to Know
    Make the Most of Your Advertising Money
    Four Key Elements Needed in every Ad

    Chapter 12 - Online Promotion
    Networking
    Viral Marketing
    Article Writing
    Blogging

    Chapter 13 - Traffic Techniques
    Link Exchanges
    Truth About Link Farms
    Directory Listings
    Website Design
    Website Content
    What Not to Do
    Buying Traffic
    Traffic Exchange Programs

    Chapter 14 - Online Parties
    Hostesses
    Hostess Rewards
    Picking a Date & Time
    Finding a Room
    Specials
    Choosing Games
    Prizes
    Inviting Guests
    Invitations
    Announcing Your Party
    Keeping The Flow
    Bonus Tips From the Experts

Additional Business Builders

    Chapter 15 - Customer Care for Your Home Business - Written by Patty Gale
    Humble Beginnings
    Opening New Doors
    Customer Care in Your Home Business
    Work It and Nurture It

    Chapter 16 - Recruiting
    What's More Important
    Who to Reach Out To
    How to Reach Out
    Asking Questions
    Follow Up
    No Isn't Always Bad
    Keep In Contact
    A Really Cool Recruitment Tool
    Incentives For Recruits
    Bonus Tips From the Experts

    Chapter 17 - Keeping Your Team Motivated
    Finding the Problem
    Incentives
    Message Boards/Online Communities
    Monthly Newsletters
    Contacting Your Downline
    Monthly Chats
    Yahoo Groups
    Conference Calls
    Bonus Tips From the Experts


*Bonus Chapter*
    Chapter 18 - Business Basics - Written by Diana Ennen
    Business Licenses
    Zoning
    Fictitious Name Registration
    Trademark Your Business Name
    Selecting Your Business Entity
    Sole Proprietorship
    Partnerships
    Corporations
    Limited Liablility Companies (LLCs)
    S Corporations
    Setting Up Your Taxes
    State Sales Tax
    Bookkeeping
    Disaster Recovery Planning/Business Continuity
    Helpful Numbers and Agencies